Tuesday, March 5, 2013
I definitely am not an entrepreneur, and once again proved to myself (not to my disappointment at all) I will never be.
I have always navigated my online life with a "trial-and-error" approach, which reflects my "do-what makes-you-feel-good-and-happy" and "take-it-easy" way of living, more than with an actual strategy.
Last year, after I had read about "branding strategies" from real entrepreneurs, I fooled myself into thinking this was necessary to better adjust my blog to my job, and started a new online journal with a new url (my name). Well, after having tried for 5 months, I've now come to the conclusion that having two blogs doubles my work and halves my joy. It requires lots of months and even years before your readers realize there's yet another place where to find you online (now that the social networks abound!), and I've been sad to learn many of you end up missing all I am sharing on my second blog, where I put so much energy, time and love. Moreover, it's not my intent to use my blog as a marketing platform- I blog for other reasons, which should you fancy, you can read here.
Therefore, because my word for 2013 is "MOVE", I've now changed my mind and am happily back to one blog only, The White Bench, which holds such a dear spot in my heart. It has been a place for me to make discoveries, move my first baby steps into the big big World, grow and bloom, both personally and professionally. I made friends through it, learnt where I wanted to go and why, and recorded here my happy days with Kim, my struggles, my joys, one day at a time.
In the next two weeks, I will repost all the 56 posts I've published on my other blog (with the original dates) so you'll always be able to read them here just browsing the archive. My apologies if you'll find all of those posts of mine in your Readers List- it should require just a fortnight or so.
Then, I will be back to regular blogging- but mind you! Spring is going to bring along lots of exciting new things, new inspiration and new series here @The White Bench. I will catch up with One Book a Month and Joyful Simplicities, my antiquing/flea market adventures, and will introduce new series of posts I'm pretty sure you'll like too!! Among others, there will be step- by- step tutorials as usual, photography and art- related posts, recipes from my kitchen, and I really want to be back writing about domesticity, makeovers, home and garden... something I've really missed over the past 3 years. All in a very relaxed and joyous way, at my own pace and with my own rules.
I can't wait! ... And you?